Mailers
Product Mailer – Invitation
This invitation contained two labeled fabric samples, one yellow, matching the awning in the photo and the other burgundy, as in the cover. It was sent to architects and awning fabricators to introduce the new fabric. The inside revealed an invitation to try the best awning fabric available and included product information.
Fabric Mailer
This is one of my very favorite (and most difficult) projects. It was a 4-panel mailer with a perforated and postage paid return card on one end and a die cut ‘face’ on the other. (In the billboard fabric business, the front of the fabric is referred to as the face). I also included a clear plastic cover with printed lines that covered the billboard photo and was attached on one end. A customer could lift up the plastic to see what the billboard would look like without seams vs. with seams. The product being advertised was a new seamless, 5 meter wide fabric which was targeted to the outdoor advertising industry; the piece performed very well for the manufacturer. I had to work very closely with the printer and the postal service on this one.




Instead of pitching fans, lights and bath accessories for Spring, I created this piece to sell April Showers, Light Breezes and Wall flowers.